AN INVESTIGATION INTO THE PROBLEMS AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
- Project Research
- 1-5 Chapters
- Qualitative
- ANOVA
- Abstract :
- Table of Content:
- Reference Style: APA
- Recommended for :
- NGN 5000
Background to the Study
Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the country to build its own software. This will provide her a platform for global competitiveness and promote the development, prosperity, and stability in every area of her economy.
In the year 1988, the government that was in power in Nigeria made a bold move in the direction of promoting the use and patronage of services or goods that were produced in Nigeria. This action was taken in an effort to boost the economy. The purpose of this is to push and, if at all possible, assist in putting into action the Decree for company promotion at home. This decree was issued for a variety of reasons, including but not limited to the following: to increase the number of employment available, to promote more local profit retention, and to lessen the economic influence of imported goods. Between the year 1960, when Nigeria gained its independence, and the present day, the country's economy has been through a great deal of upheaval. Along with this, the country's politics and society have also undergone significant shifts, which has led to the failure of many businesses, both large and small. This was mostly the result of poor engagement and administration on the side of the government, as well as of a lack of vision or foresight, as well as of lax leadership toward indigenous businesses. Both the underemployment of natural resources and the underutilization of labour have contributed to the overall collapse of the economy. This situation has a great deal of repercussions, many of which may have an effect on how a nation is seen on the international market and can hinder the flow of foreign cash. These irregularities can lead to a shortage of products and, in some instances, could encourage the circulation of fake products as a result of a decrease in the income of consumers, shortages caused by fluctuations in household income, a poor reputation of indigenous goods, a lack of zeal for advertising, a poor orientation on marketing, and a general discontentment for products made in Nigeria (Aire,pp.46-62, 1973:Kalegha et al 1983,p.5). On the other hand, the process of democratization of the system, in conjunction with the government's efforts to raise awareness about the importance of self-reliance, which will result in enhanced sustainable growth, has increased the hope that Nigerians will eventually develop the habit of opting for our indigenous brands, also known as made in Nigeria goods. This is because the government's efforts to raise awareness about the importance of self-reliance will result in enhanced sustainable growth.
1.2 Statement of the Problem
Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 1973,pp.46-62; Kolegha et al,p.7 1983). This study was embarked upon to review the acceptability software that came out from the Nigerian market.
This study will further seek to:
-Ascertain the consuming habits of many Nigerians towards locally manufactured software.
-Evaluate the major variations that exists between past and current research works on the behavior of consumers towards made-in-Nigerian products.
- Ascertain what motivates Nigerian consumers towards the patronage of home produced softwares.
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